#RDE16 - and #IRF16 Milan here I come



Well, Ra
dio Days Europe in Paris was wonderful- 1500 people from 60+ countries, with four parallel streams of talks and a trade fair. Plus a concert and cocktail reception at Radio France. I am hoping an article I'm writing about it will appear in June's Radio User magazine (PW Publishing).

I enjoyed it so much that I'm off to Milan on Wednesday 6 April after all, to report on this year's International Radio Festival.


Some headlines from #RDE16:

· The launch of the LG Stylus 2, the world’s first smartphone with DAB+

· Radios in automated/driverless/connected cars a big topic, a challenge for broadcasters’ content wise (if drivers watch video instead of tune to radio in the future) and lots of app companies adapting and integrating smartphones to hook up with in car system. I sat in and watched a Hybrid car radio system that streams stations through web but seamlessly goes to FM/DAB if 3G etc. cuts out.

· Public and commercial radio embracing all platforms to reach audiences - podcasts, app teasers on Snapchat, What’s app and other social media etc.

· Challenge of ensuring diversity at the public broadcast stations so they reflect the city/country they broadcast from.

· The challenge to broadcasters of the “four horsemen of the apocalypse” (Apple, Amazon, Google and Spotify) encroaching the space of traditional radio audiences.

· The range of podcasters is rapidly growing as is easy to use podcast software. Anyone with something to say (radio hobbyists, plane spotters, artists, amateur chefs etc.) can build an audience.






Comments